The Gutman Group

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Believe it or not…absolutely every single little thing you do is an investment.  Whether it is a good investment or not is entirely up to you to decide.

Whenever you take your three-legged dog Milo out for a walk, you are investing in your dog’s health and in the state of your home (unless you like your furniture with a tinge of brown and an exotic aroma). Whenever you decide to pull an all-niter with your friends who use you for your big TV, you are investing in your entertainment but you are losing out on rest, productivity and brain cells – therefore it is a bad investment.

Whenever I say the word “investment” I notice that people start screaming hysterically and run home to protect their children…then I get to thinking, maybe it’s just they don’t understand what an investment is?

An investment is defined as “the act of laying out money or capital in an enterprise with the expectation of profit.”

As terrifying as that definition may sound, all it is really saying is that an investment is something that you put something into and expect more of what you put in to come out. That’s it. It doesn’t have to have anything to do with stocks, bonds, mutual funds, real estate, ETFs or one-eyed sailors if you don’t want it to.

Let’s look at some types of investments that you run into everyday…

A business is an investment – you invest your initial capital into the business and whatever else this black hole of finances and energy requires and out of it you expect to make more money than you initially put in. Question is, is starting a business right for you?

Stocks are an investment – you buy shares and you expect the value of the shares to rise (which makes you more money). If that last sentence confused you in any way, I highly recommend you read this free eBook.

Education is an investment – you pay many thousands of dollars to go to college or to accumulate a massive amount of books and in return you expect the knowledge acquired from this education to make you more money.

Children are an investment – you give birth to them (or steal them from a farm) and raise them; consider all the food, clothing, toys and whatever else you buy for them to be your initial investment; all in the expectation that the child will grow up and make more money.

Food is an investment – you buy food so you can eat it and survive and if you survive that means you can continue working and making money. A Big Mac is a bad investment since you will end up dead or fighting for your life in the hospital (and ultimately not be making money) while healthy food is a good investment because it will give you enough energy to frolic around and dandily collect cash as it comes to you (a.k.a. work).

Exercise is an investment – you may froth at the mouth all you want at the thought of lifting something heavier than the TV remote but exercise and you won’t die, leaving you more years to make money. So get off your ass and join a gym!

Sex is an investment – it gives you pleasure and prevents you from running into an auditorium with grenades strapped to your chest out of sheer boredom, it gives you exercise and keeps you healthy and even gives you the option of building a small army of little money making machines (see: children).

A computer is an investment – instead of spending your days writing and rewriting out letters with feather and ink and sending out your carrier pigeon to deliver them, you can simply type up word documents in a matter of minutes and blast them through the interesting contraption known as the interwebs. You save money on paper, postage/carrier pigeon costs and even a boatload of time which you can spend actually making money.

I can go on all day listing different types of investments that ordinary simpletons would never have considered to be investments but I have more important things to do – like rolling around in my massive piles of cash.

So, from now on, when you are about to make a purchase, have sex or do whatever else disgusting things that you do, look at it like an investment – will it give you more back than what you initially put in? If yes, then do it.

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